Scheduling

Enable online booking and appointment scheduling directly from your Google Business Profile.

Overview

Google Business Profile allows you to integrate third-party scheduling systems, making it easy for customers to book appointments directly from Google Search and Maps. This feature is available for service-based businesses like salons, restaurants, medical practices, and more.

How scheduling works

Booking button integration

Connect your existing scheduling platform (like Square, Booksy, or StyleSeat) to display a "Book Online" button on your Google Business Profile. When customers click it, they're taken to your scheduling system.

Supported platforms: Varies by business category. Common platforms include Square Appointments, Booksy, StyleSeat, OpenTable, Resy, and more.

Reserve with Google

For eligible businesses, Reserve with Google allows customers to book appointments without leaving Google Search or Maps. This seamless integration can increase bookings significantly.

Availability: Currently available for select categories including restaurants, beauty services, fitness, and home services.

Setting up scheduling

1.Choose a compatible scheduling platform that integrates with Google Business Profile
2.Set up your appointment availability, services, and pricing in the scheduling platform
3.Connect your scheduling platform to your Google Business Profile through the platform's settings
4.Verify the "Book Online" button appears on your Google Business Profile

Best practices

  • Keep availability updated: Sync your scheduling system in real-time to avoid double bookings
  • Show accurate hours: Make sure your business hours match your booking availability
  • Request reviews after appointments: Use Prompt Reviews to automatically request feedback from customers who booked through Google
  • Monitor booking analytics: Track how many customers book through Google to measure ROI