Compare

If you’re comparing Birdeye vs. Reputation.com, you’re probably trying to solve a simple problem:

You want more stronger visibility in local search, and an easier way to grow your reviews and optimize your Google Business Profile — without adding another complicated platform to your week.

Both Birdeye and Reputation.com are well-known in the reputation management space. But they’re not built for the same kind of customer, and that matters.

This guide breaks down the differences and helps you choose the right option for a small business with one to ten locations. I’ll also include a third option — Prompt Reviews — because most SMBs I talk to don’t need an enterprise suite. They need a system they’ll actually use.

Quick takeaway

• Birdeye is positioned as an “agentic marketing platform for multi-location brands,” and it spans reviews, listings, messaging, social, and AI capabilities — with a wide list of supported industries. 
• Reputation.com positions itself as an “AI-native” reputation performance platform, and it leans into enterprise-style use cases (including industries like automotive and hospitality). 
• Prompt Reviews is built for SMB trust-building and visibility — focused on review capture, optional AI use, Google Business Profile improvement, and tracking performance across local and AI-driven search.

The best choice depends on the kind of business you are — and how much platform you actually want.

What Birdeye is (and who it’s usually best for)

Birdeye positions itself as one unified platform that replaces fragmented tools, using AI agents to drive business outcomes. It’s designed for businesses that want reviews, listings, and customer engagement to live in one place. 

Birdeye tends to work well for:

Mid-sized businesses that want a broader customer experience and marketing platform and AI automation, especially when they have multiple locations and want to standardize how reviews and business information are managed.

Birdeye’s vertical focus

Birdeye explicitly lists a wide set of industries it serves, including:

automotive, dental, financial services, healthcare, home services, legal, property management, self storage, real estate, retail, wellness, and restaurants. 

Why SMBs choose Birdeye

If you want a bigger suite (and have the budget for it), Birdeye can be attractive because it’s built to unify the tools you’d otherwise piece together.

What to watch for

For a small business, broader platforms can be great — but they can also become “feature gravity.” If your real goal is simply:

• capture reviews reliably
• improve Google Business Profile visibility
• track whether it’s working

…then the rest can become noise.

What Reputation.com is (and who it’s usually best for)

Reputation.com positions itself as an AI-native platform for reputation performance and customer experience management. On its site, it emphasizes turning feedback into action and supporting multi-channel reputation signals. 

Where Birdeye reads like a broad “local marketing + CX” platform, Reputation.com more often reads like an enterprise-grade reputation and experience system.

Reputation.com tends to work well for:

Organizations that treat reputation as an operational discipline — often with many locations, multiple stakeholders, and feedback coming from more than just public reviews.

Reputation.com’s vertical focus

Reputation.com clearly emphasizes industry programs and thought leadership in areas like automotive (including its “North American Automotive Industry Rankings” resources). 

Its broader industry focus is often framed around larger, multi-location use cases.

Why some SMBs still consider it

If you’re in a high-competition vertical and you want an enterprise approach to reputation + surveys + reporting, it can be worth evaluating.

What to watch for

For most businesses with 1–10 locations, the real risk is that an enterprise platform becomes a project. The platform might be powerful — but if it’s not used consistently, it doesn’t matter.

So… Birdeye vs. Reputation.com: what’s the real difference?

Both lean into AI automation. Here’s the clean way to think about it:

Birdeye

A broad, multi-feature platform with strong local marketing and engagement components — and an explicit focus on a large set of SMB-friendly verticals. 

Reputation.com

A reputation performance platform that often maps better to enterprise and multi-channel customer experience programs — especially in verticals like automotive and hospitality. 

If you’re a smaller business, both can work. But the best tool is usually the one that matches how your team operates week to week.

Prompt Reviews: built for small business trust (and the new reality of search)

Most reputation tools were built around monitoring and response.

Prompt Reviews is built around something more practical for small businesses:

capturing better reviews, building trust, and making that trust show up where people are searching.

That means:

• review capture workflows (making review collection simpler and more consistent)
• Google Business Profile management (because GBP is still the front door)
• visibility tracking across local search and AI-driven search (because discovery is changing)

It’s intentionally human-first and AI-assisted — designed for small teams who need leverage, not another dashboard.

And unlike most tools in this category, Prompt Reviews is also a community, which matters for small business owners who want real examples, real tactics, and repeatable habits — not just software.

Which one should you choose?

If you’re a small business with up to 10 locations, here’s the straightforward breakdown.

Choose 

Birdeye

 if…

You want a broader platform that spans reviews, listings, and customer engagement tools — and your business fits one of their core verticals like dental, healthcare, home services, or retail. 

Choose 

Reputation.com

 if…

You operate more like an enterprise (or aspire to), you need a reputation + survey + CX system, and you’re in a vertical where Reputation.com has deep industry focus (automotive is the clearest example from their resources). 

Choose 

Prompt Reviews

 if…

You want a lightweight, human-first platform and community that helps you generate stronger reviews, improve Google Business visibility, and track performance in both local search and AI-driven search — without making reputation management a complicated internal initiative.

Final thought: don’t buy for “features.” buy for usage.

Most small businesses don’t lose on reputation because they picked the wrong platform.

They lose because the system is too complicated to stick with.

If you want a larger suite, Birdeye can be a strong fit. If you’re running a bigger, enterprise-style program, Reputation.com may be the right level of depth.

But if you want a system that makes trust-building simple — and keeps you visible as search evolves — Prompt Reviews was built for that.

Still not sure?

If you want help choosing the right fit, please reach out. I’m happy to recommend what makes the most sense for your business — even if it isn’t Prompt Reviews.

Get in touch